Been seeking a rad guard for my Daytona. Found a couple priced similarly, and as a regular of Sportsbikeshop asked them if they'd price match. Received prompt reply agreeing without question, and later received another email advising they'd upgraded me to First Class postage. This is one company I have never had to rant or complain about. Beyond reproach, as always.
They did the same for me, found 4 spark plugs for 53 quid on ebay, SBS wanted 103, did their price match thing and they did! I was buying some other stuff from them and needed a bit extra to get free postage.